29 January 2002, Singapore, Minneapolis, USA
News from Capella University

Distance Education Manager Picks A Program That's A Model For E-Learning

Changing the way education is delivered
As manager of a distance learning program at a community college, Donald Smith can't help but evaluate his own educational experiences from two perspectives-as a provider and a learner. So when it came time to choose an institution for his PhD in Organization and Management, he cast a critical eye over the offerings of leading institutions.

Capella University was the clear choice. And now he's using Capella as the model for his school's distance learning program.

"Capella is on to something," he said. "They've managed to build a back-end that is corporate and focused on service and support. But the front-end remains driven by seasoned, veteran faculty who are passionate about education. Other institutions should be learning from what they're doing. It's spot on."

With a degree emphasis in e-business, Smith has been particularly impressed by Capella's application of e-business principles, where learners are treated like customers. Support and service are organized around the individual's needs rather than internal bureaucracies.

"Traditionally, higher education is not really good at customer service," he said. "But Capella is using e-business strategies to change the way educational services are delivered. They pay attention to the little things like advisories, the content and design of the Web site and the enrollment process. Less than two weeks from the time I chose Capella, I was learning in my first class. That's amazing."

Helping learners stay competitive…and fulfill dreams
Smith has been delighted by the depth of interaction with Capella's faculty and fellow learners. Their vast professional experience enhances the course material. "The curriculum is what I'd study independently if I wasn't in a PhD program," he said. "It's about understanding the latest business models, IT components, communication tools and strategy planning that I need to learn to stay competitive in my job."

Like many Capella learners, Smith is driven by more than a desire to improve professionally. Earning a PhD has been his lifelong personal goal. As the first high-school graduate in his extended family, Smith early on decided he would "go all the way" with his education.

"I'm a hard rater-I'd never give anything a 10, but I'd give my experience at Capella a 9," he said. "Things could always be better, but I'm just not sure how in this case."

PurpleTrain.com, the e-learning service provider by the Informatics Group, is proud to represent Capella in marketing, recruiting, pre-screening applications and collecting tuition and fees for non-U.S. citizens interested in any of the three graduate degree programs offered through Capella University's School of Business (MS, MBA or PhD). The new partnership extends the opportunity for adult learners outside the U.S. to obtain a graduate-level degree from an accredited American institution.

Visit here for a full listing of the courses available or email
enquiry@purpletrain.com for more details.

About Capella University

Capella University is an accredited university that offers courses, certificates and degree programs in business, technology, education, human services and psychology. Through its online campus Capella University educates more than 3,700 learners throughout the U.S. and in 40 other countries. Designed to inspire achievement, Capella removes institutional and logistical barriers to help individuals unlock their full potential in a changing world. The University works to create and embrace innovative academic programs that have real time impact and enduring value. Founded in 1993, Capella's proven experience encompasses stimulating curriculum, individualized access to higher education and a strong sense of community. Capella University is affiliated with the for-profit Capella Education Company, headquartered in Minneapolis.

About PurpleTrain.com

PurpleTrain.com is the e-learning service provider which offers a one-stop service for business and IT education programmes, corporate training courses and education-related services. By combining innovative technology with world-class training content, PurpleTrain.com offers companies and individuals a high value, quality and effective online training solution. Over 1000 online courses are available, offering PhDs, masters, degrees, diplomas and certificates in business and IT programmes. Its e-community now stands at over 55,000 users.

PurpleTrain.com is a 100%-owned venture of Informatics Holdings Limited, a leading training and education provider listed on the Singapore Stock Exchange.

For more information, please contact :

Cheryl Lee
Marketing & PR Manager
PurpleTrain.com
Email : pr@purpletrain.com
Website : www.purpletrain.com
                www.informaticsgroup.com

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