About The University of Wales
Founded by Royal Charter in 1893, the University of Wales is the degree-awarding body for the majority of higher education students in Wales, as well as for many at other higher education institutions in the United Kingdom and overseas.
The University’s position enables it to focus not only on its primary functions as a degree-awarding body and provider of services to the Welsh higher education sector but also, as a national institution, on playing an enhanced role in protecting and promoting the economy, culture and language of Wales.
Recently, the University has signed a memorandum of understanding with six of the university institutions in Wales, with whom it will be working closely on collaborative ventures, research groupings and other new initiatives. These institutions are:
- Glyndwr University
- Swansea Metropolitan University
- University of Wales Institute, Cardiff (UWIC)
- University of Wales, Newport
- University of Wales, Lampeter
- Trinity University College
The latter two institutions are set to merge in 2010 to become University of Wales, Trinity St David.
The University is also maintains links with Aberystwyth University, Bangor University, Cardiff University and Swansea University.
The University is also the degree-awarding authority for more than 120 other higher education institutions both within the United Kingdom and overseas, with which it also enjoys close links. Annually, it awards around 15,000 initial degrees and more than 4,000 higher degrees, making it the second largest degree-awarding body in the United Kingdom. The number of students, from all over the world, pursuing University of Wales degrees is around 70,000, and their studies cover a wide range of subjects.
The University is a major national institution in Wales. While it is, of course, committed to helping to fulfil the educational and economic needs of Wales and to supporting its linguistic, cultural, and national heritage, the University is also committed to its international role and to enhancing its standing across the UK and overseas. As well as its validation role and the international projects undertaken by its Global Academy, the University sponsors a number of cultural initiatives, such as the prestigious Dylan Thomas Prize, for young writers, which attracts entries from all over the world.
About the Programme
 The programme is intended for those seeking a career in Business Administration and/or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business.
This programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialisation. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience.
Objectives
The programme aims to:
- Provide an educational outreach for those seeking a career in Business Administration and/or Marketing.
- Arm prospective executives with the knowledge and disciplines required for the effective running of the business.
- Provide students with sound theoretical knowledge and practical skills relating to the marketing function. In essence, students will be able to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.
Unique Course Attributes
- Programme adopts a modular and flexible structure integrating learning with practical experience in the workplace.
- Students are able to remain with their family while pursuing the degree and draw on their support when necessary.
- Permits students to earn a reputable foreign qualification without having to go overseas and is more cost effective.
- Permits students to apply and integrate what they have learnt from the programme to their work situation right away.
- Commendable pass rate of 90% for the past intakes.
Association
This course is validated by the University of Wales which leads to the award of a degree issued by the University of Wales. This degree shall be governed by the regulations for the award of a higher degree from the University of Wales.
The University of Wales derives its rights and privileges from Royal Charter by the Act of Parliament. It is also a member of Association of Commonwealth Universities (ACU). Membership of the ACU is the recognition criteria accepted by the Public Service Commission in Singapore in the employment of graduates.
Structure
Students are required to complete 5 core modules and 2 electives.
| Core Modules: |
| WA 309 | Business Research |
| WA 302 | Strategic Management |
| WA 303 | Strategic Marketing Management (Planning & Control) |
| WA 304 | Strategic Marketing Management (Analysis & Decision Making) |
| WA 400 | Dissertation (Double Credit) |
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| Elective Modules (Choose any 2): |
| WA 305 | Marketing of Services |
| WA 306 | Business to Business Marketing |
| WA 318 | Direct & Database Marketing |
| WA 308 | Electronic Marketing |
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Duration
Students should aim to complete the programme within 1 year. The maximum duration of the programme is 3 years.
Advancement
Graduates may gain direct entry to the Master of Business Administration offered by the University of Wales or may apply to pursue other Master degrees upon successful completion of the programme.
Assessment
Students are accessed based on assignments and examinations for every module. The final grade for the module awarded is based on the following:
- Coursework 40% & Final Examinations (3 hours written
exam) 60%.
- Both the coursework and written examination must each
be passed at the pass mark of 40% in order to achieve
a pass in the module.
- All examinations are held in January, May and September.
All results are moderated during July or February and
official results will be made known about 1 month after
the moderation.
Programme Fees :
To find out more about the price and instalment payment options available, please click here
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