Library 7: Technical Web Development

E-Commerce Series

Total Time: 54 hours

E-Commerce: Your E-Business		4 hours	ECOM01
E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user's company.
E-Commerce and Your Company Future Directions Where You Are and Where You're Going		Building Resources Marketing and Management

E-Commerce: Getting Started		3 hours	ECOM02
E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.
Benefits of E-Commerce Defining E-Commerce Your Domain		Internet Mechanics Initial Operation Issues

E-Commerce: Influences on E-Commerce		3 hours	ECOM03
E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.
Moving E-Business Forward Internet Stock Increasing Stock Value		Building a Presence Approaching the Market

E-Commerce: Killer Apps		4 hours	ECOM04
E-Commerce: Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.
What Are Killer Apps? Rules for Building Killer Apps The Rest of the Rules		Land Mines to Avoid Other Potential Problems Protecting Yourself: An Action Plan

E-Commerce: Developing Your E-Business		5 hours	ECOM05
E-Commerce: Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.
The Virtual Corporation Transferring Information Laws of E-Commerce		Considering Your Options Looking to the Future

E-Commerce: Real-Time and Data Mining		4 hours	ECOM06
E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.
Real-Time Systems How Real-Time Can Work for You The Data Mining Process		Benefits of Data Mining Collecting and Analysing Data

E-Commerce: Lowering Your Business Costs		5 hours	ECOM07
E-Commerce: Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
The Supply Chain Automating the Vendor Flow Automating the Customer Flow		The Virtual Workforce Managing Your Virtual Employees Strategies and Solutions

E-Commerce: Customer Service and Payment		4 hours	ECOM08
E-Commerce: Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.
The Call Centre Other Customer Service Concerns Payment Types		Payment Systems Payment Security

E-Commerce: Marketing Your E-Business		4 hours	ECOM09
E-Commerce: Marketing Your E-Business explains how to develop a marketing plan for an e-business.
Identifying Your Customers Developing a Marketing Plan Affiliate Marketing		Marketing Models Other Marketing Examples

E-Commerce: Advertising on the Internet		4 hours	ECOM10
E-Commerce: Advertising on the Internet provides an overview of the forms of advertising available on the Internet.
Internet Promotion Finding Your Customers Designing Your Ads		Drawing Customers to Your Site Looking to the Future

E-Commerce: Building Marketing Strategy		5 hours	ECOM11
E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.
External Marketing The Road Show Public Relations and Investor Relations		Data Mining and Marketing Extracting and Analysing the Data

E-Commerce: Resource Planning		4 hours	ECOM12
E-Commerce: Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
Your E-Commerce Strategy E-Commerce Risks Knowledge Management		Changes in Technology New Opportunities

E-Commerce: Managing Your E-Business		5 hours	ECOM13
E-Commerce: Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.
Reducing Costs Leveraging Your Assets Encouraging Repeat Customers		Influences on Your E-Business Other Issues to Keep in Mind

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